As 2020 comes to a close, we thought we would take a look at a few things that were a bit different in the world of TV during this very unusual year.
All of us watched more TV. According to Ofcom’s Media Nations Report 2020, in April, when the UK was in full lockdown, we spent on average an estimated six hours 25 minutes per person per day watching TV, an hour and a half more than the average figure for 2019.
According to the Broadcasters’ Audience Research Board (BARB), the Prime Ministerial statement on 10 May was by far the most-watched single channel broadcast with an average audience of 18.7m, beating the address by the Queen on 5 April that attracted 14m people. We didn’t just watch news programmes though, 10.8m of us tuned into Britain’s Got Talent and 10.6m watched Ant and Dec’s Saturday Night Takeaway.*
Our favourite soaps took a break during the summer but we were lucky enough to enjoy some sport not normally available on free to air TV including football’s Premier League and Test and One Day Cricket Internationals. As we moved into autumn, the schedule started to look a little more familiar with the seasonal return of Strictly Come Dancing and I’m a Celebrity Get Me Out Of Here – the latter, according to Broadcast Magazine, is the most watched TV show so far this year – we guess everyone needs a bit of escapism.
When not watching the TV, it seems we took up new hobbies. According to a report based on Google Trends’ search data earlier this year, the most popular hobby based searches included finding ways to learn a new language, fitness training, home improvements, taking up yoga, baking (who didn’t make a banana loaf or attempt sourdough?) and turning our hands to gardening.
Eating in has become the new going out. Food delivery and home cooking was back on the menu and according to Kantar research, not only are we snacking 50% more often than before lockdown, but the research also suggests that the long-term trend away from eating desserts has reversed this year. Apple crumble anyone?
We’ve also been getting to grips with new technology. Learning how to use video conferencing, grappling with the mute button and making sure we look presentable – well, at least on the top half! We now understand what a QR code is and are still amazed at how those squiggly lines translate into the menu.
Whether you’ve been knitting, cooking, fixing that wonky shelf or learning a new language, we hope your TV watching has remained free of interference. If you have noticed new TV interference – there’s a small chance it may be due to 4G signals. We’re here to help – contact us on 0808 13 13 800 (free from UK landlines and mobiles).
*Viewing figures from 15 March-12 July 2020